Roei Yosef
Art Director
for the AI Era
- What we do
Creative direction that thinks beyond AI
- Experience
10+ years in design
- Love for the craft
101%
I'm Roei Yosef, a multidisciplinary designer based in Haifa, Israel.
I specialize in branding, marketing design, and creating impactful visual experiences for organizations, including large-scale exhibition booths at international trade shows.
My journey began with a small camera and a fascination with color, light, and form. That curiosity grew into a profession: I launched my own studio, collaborated with entrepreneurs and established companies, and mentored hundreds of design students at Tiltan College. Along the way, I developed a versatile background in branding, digital design, teaching, and visual experimentation.
Currently, I am part of the in-house marketing team at AudioCodes, a global B2B company, where I create engaging campaigns, event materials, and innovative AI-driven visual content, following several years of freelance work with the company.
Today, I continue to explore the dynamic intersection of storytelling, design, and technology.
In my free time, I dedicate myself to physical training, my true passion, and I am also a certified spinning instructor.
Experience
- 2022 to present
AudioCodes
Art Director, in-house marketing
- Created The Living Brand Book, a live digital brand book for the AudioCodes Creative Suite
- Developed and refined the company's global visual branding
- Art-directed AI-driven visual content and social media campaigns, combining AI tools and motion design
- Designed booth and event visuals for major international tech exhibitions
- Produced marketing assets for digital and print: presentations, campaigns and branded content
- Collaborated with creative teams and managed freelancers
- 2019 to 2022
Studio Roei
Studio Owner and Lecturer
- Taught graphic design at Tiltan College, Haifa, training hundreds of designers
- Branding and graphic design services, including web design and development
- Worked with entrepreneurship centers: product photography, graphic design and business lectures
- 2018 to 2019
Elbit Systems
Graphic Designer
- Designed marketing materials for the organization's training units
- Production work on schematics and photo processing
- 2017 to 2018
Meimad Printing House
Graphic Designer
- Managed clients from brief to delivery
- Designed large-format print: posters, signage and banners
- Oversaw production end to end
Press
Education
Graphic Design Program, UI/UX
Tiltan College, Haifa
Graduated with distinction
Advanced UX/UI Course
Codesigner
Branding Development Course
CurlyBlack Studio
Navigation Systems Technician
Israeli Navy, 2012 to 2015
Graduated with distinction; “Department Excellence” award
Tools
Design
- InDesign
- Illustrator
- Photoshop
- Figma
- Lottie Creator
- Wix
AI and 3D
- Claude
- Claude Code
- Magnific
- Kling
- Spline
- Weavy
- Sora
- Runway
- Leonardo
- Freepik AI Suite
- BYQ Supply
Build
- Astro
- Cloudflare
- Supabase